Black Hat SEO: What Is It? Using unethical SEO methods

 Black Hat SEO: What Is It?

The phrase "black hat SEO," also referred to as "unethical SEO," is used to refer to a number of search engine optimisation strategies that are seen as manipulative and in violation of the standards set by search engines like Google. These strategies aim to deceive search engines into giving a website a higher rating than it truly merits. For those seeking instant gratification, black hat SEO may be alluring, but it can also lead to penalties and long-term harm to a website's search engine position.

Using unethical SEO methods

The use of hidden text, link schemes, cloaking, and keyword stuffing are examples of black hat SEO tactics.

Stuffing keywords

When a website's content is "keyword stuffed," several keywords are added, frequently in an unnatural or repeated way. If discovered, this method of manipulating search engine ranks may incur penalties. 

Cloaking

Cloaking is the practise of serving search engines with content that is different from what is displayed to people. This method is used to rank higher for specific keywords, but if it is discovered, penalties may follow.

Link Plans

Link systems manipulate the quantity and calibre of links directed to a certain website. White hat SEO experts may employ link farms, sponsored links, or other strategies to build numerous links referring to their website. These methods may lead to sanctions and a downgrading of the website's ranking.

Embedded Text

The practise of using text on a website that is hidden from users but visible to search engines is known as hidden text. This method is used to add more keywords to a page without degrading the user experience, but if it is discovered, it may incur penalties.

Engaging in black hat SEO practises can have negative effects. The algorithms used by search engines like Google are built to identify and penalise websites using these tactics. Ranking drops and full removal from search engine results are both possible penalties. The traffic and visibility of the website may be significantly impacted by this. Black hat SEO tactics must be understood to be short-lived and potentially harmful to a website's search engine rating. Instead, it is advised to concentrate on moral, ethical white hat SEO strategies that are meant to benefit consumers and enhance the usability of the website. White hat SEO incorporates methods like producing top-notch content, enhancing on-page elements, and constructing top-notch backlinks.

Product Structured Data Documentation Updated by Google

 Google added requirements that will qualify a site to display product return policies in the merchant listing experiences to the developers guide for the product structured data.

Customer Listing Experiments

The change is applicable to a collection of rich results known as the merchant listing experiences that are only available to merchants.

Experiences with merchant listings include:

1.Knowledge panel for shopping

2.Popular Items

According to Google's Merchant Listing developer page, it is as follows:

The Shopping Knowledge panel, Popular Products, as well as shopping experiences in Google Images and Google Lens, are all enhanced by merchant listing experiences.

Our Product structured data manual details the structured data needed for merchant listings and product snippets.

Structured Data Type: Merchant Return Policy

A structured data type informs search engines that the data pertains to a particular data type, in this case, the return policy of a particular retailer.

The "properties" of structured data types reveal information about the data type.

The Schema.org MerchantReturnPolicy structured data type now has support from Google.

Properties like return costs and the number of days a product can be returned are included in the MerchantReturnPolicy structured data type.

Two Essential Qualities

There are two prerequisite properties for the new MerchantReturnPolicy type.

In order to assure eligibility for the rich results relevant to MerchantReturnPolicy, required characteristics are not optional and must be present in the structured data.

The two essential qualities for structured data are as follows:

1.relevant nation

2.policy of returns Category

A country code serves as the value for the first property.

The values for the second one, returnPolicyCategory, are explained by Google as follows:

suggested qualities

Although they are optional, recommended attributes should be used when suitable in order to qualify for any associated rich results.

There are four categories of advised properties:

1.business Return Days

2.Refund Charges

3.return Formula

4.Refund Shipping Charges

A Supplement to Structured Data to Qualify for Rich Results

There is another option to qualify for the returns policy shopping experience, according to Google's new section on eligibility, without configuring the related structured data.

In the Google Merchant Centre Help, they advise adjusting the delivery options and return policies (information on how to configure it are available here).

According to Google's documentation,

"Retailer shipping rules may be complex and subject to frequent change. If you have a Google Merchant Centre account and are having problems indicating and maintaining your shipping and return details with markup, you might want to think about defining your shipping parameters and return policies there.

When retailers use both the Merchant Centre and structured data for the returns policy, Google will favour the settings in the Google Merchant Centre, just like it does with the other types of product structured data pertaining to retailer products.

STARTING A NEW AI WEBSITE FOR WORDPRESS: HOW TO

 

It might be difficult to launch a new AI website, but with careful planning and execution, you can succeed in building a website that achieves your objectives and engages your audience.

There are a several steps involved in launching a new AI website, including:

Define the goal of your website: Determine the goals you have for your AI website. Will it be an online store or a blog? Will it sell AI products or provide AI-powered services? You can develop a strategy that achieves your objectives by defining the purpose of your website.

 Choose an easy-to-remember domain name that fits your brand when choosing a web host. Then, pick a web hosting company that can meet the demands of your website in terms of storage, bandwidth, and security.

Plan the content for your website: Establish the layout and structure of your website and decide what information to add. If you intend to provide AI services, think about offering tutorials or user manuals to aid visitors in using them.

 Create your website: Now that your plan is in place, it's time to create your website. You can utilise a website builder platform like Squarespace, Wix, or WordPress, or you can hire a developer. Ensure that your website is optimised for both mobile devices and search engines.

Integrate AI technologies: Depending on the goal of your website, you might wish to incorporate AI tools like chatbots, machine learning algorithms, or natural language processing. Your website will become more interesting and the user experience will be improved.

 Test your website extensively to make sure it is operating properly and that all of the links are functional before launching it. Launch your website and begin promoting it to your target audience as soon as you are satisfied with it.

Using WordPress to launch an AI website

Choose a domain name that is simple to remember and that accurately describes your business. Next, choose a web hosting service. Next, choose a web hosting company that can meet the demands of your website in terms of storage, bandwidth, and security.

Install WordPress: A lot of site hosting companies provide one-click WordPress installation. Once WordPress is installed, log in to the dashboard and select a theme that is appropriate for the function of your website.

Install AI plugins: You can add a variety of AI capabilities to your website by installing plugins for WordPress. Watson Assistant, Dialogflow, and WP AI are a few of the most well-known AI plugins.

 Produce material: Produce top-notch content that engages your audience and highlights your subject-matter expertise in artificial intelligence. You can educate your audience on AI by writing blog entries, how-to articles, or case studies.

Search engine optimisation: Use pertinent keywords, meta tags, and descriptions to make your website search engine friendly. By doing this, you'll be able to improve your website's position in search engine results and draw more traffic.

 Promote your website: As soon as it is live, begin telling your intended audience about it. To increase visitors to your website, you can utilise social media, email marketing, or paid advertising.

You may use WordPress to build a polished and interesting AI website by following these instructions.

Delhi Reports 980 New COVID Cases, with a Nearly 26% Positivity Rate

 The news stated that two additional Covid deaths were reported from the national capital.

New Delhi: According to information released by the city government's Health department, Delhi recorded 980 new instances of COVID-19 on Tuesday, with a positivity rate of 25.98%, meaning one in every four people tested had a positive result.

The news stated that two additional Covid deaths were reported from the national capital.

The case sheet for the other death was still pending, although it was noted that COVID-19 was not the main cause of death in one of the fatalities.

4 Attribution Models For Advertisers Are Being Removed By Google.

 

Starting in May 2023, Google Ads and Analytics' attribution modelling will undergo significant modifications.

The Change's Determination

Ginny Marvin, a dedicated Google Ads liaison, explained the abrupt attribution offering change in a series of tweets.

More on why & timing:

— AdsLiaison (@adsliaison) April 6, 2023

 Google claims that the data-driven attribution strategy is the one that is most frequently utilised for automated bidding conversions.

Additionally, less than 3% of Google web conversions are made up of the four obsolete models combined. According to them, eliminating less often used attribution models is a technique to streamline measurement.

1.Marketers Respond to the News

Advertisers on social media had a range of reactions to the surprise announcement.

Some individuals told Marvin that the modification made sense.

Why:
Use of rules-based attribution models has dropped significantly with the introduction of DDA 3 years ago.
Fewer than 3% of conversion actions in Google Ads use them now. DDA has the broadest adoption & is available to all businesses, with no data requirements.

— AdsLiaison (@adsliaison) April 6, 2023

Others expressed their anger with the news on Twitter. According to David Kyle, the elimination of attribution models eliminates crucial and priceless data for marketers that aid in the making of more educated decisions:

 

 

Today we announced we’ll be deprecating non-last-click rules-based attribution models, which includes first-click, linear, positioned based & time decay, in Google Ads & GA4.

Data-driven attribution (DDA) is recommended & last-click will remain available.

More on why & timing:

— AdsLiaison (@adsliaison) April 6, 2023

 Advertisers have expressed caution in other online discussions about switching completely to a data-driven attribution methodology where it could be more appropriate to give Google Ads campaigns more credit for a conversion than other channels. More marketing funds could be allocated to Google Ads if it becomes more difficult to gauge or defend the effectiveness of other paid media channels.

What Advertisers Must Understand

Users of any of the four attribution models that are being sunsetted should be prepared to take action right away.

Sunset Date for Google's Attribution Models

1.Time decay, linear, initial click, and position-based models won't be available for any new conversion actions for Google Analytics 4 properties starting in May 2023.

2.Time decay, linear, initial click, and position-based models won't be accessible for any new conversion actions for Google Ads accounts starting in June 2023.

3.Google will discontinue the four attribution methods in Google Ads and Google Analytics 4 in September 2023.

Both the Overview page in Google Ads and the Model Comparison Report in the Attribution tab will no longer contain the models once they have been sunset.

What occurs afterwards to conversion actions that are currently utilising these models?

According to Google, every conversion action made using the nearly out-of-date models will switch over immediately to the data-driven attribution model.

Advertisers have the option of selecting the current "last click" attribution model, but they will need to manually adjust it for each conversion action.

Start (or continue) the internal discussion on attribution

Every marketer should have the dialogue about measuring conversions.

Prior to switching, it is essential to comprehend how the change in attribution models impacts campaign performance.

This is particularly true for efforts at the top of the funnel, when a first-click strategy was probably suitable.

Start by identifying core measurement changes that can assist in driving any strategy shifts using the Model Comparison tool.

Marketing professionals can better explain the change to clients or internal departments by staying ahead of the deadline.

The Importance of Web Design in SEO: How to Design a Search-Friendly Website

 

When it comes to SEO, web design plays a crucial role in determining how well your website ranks on search engine results pages (SERPs). A well-designed website can help improve your website's usability, user experience, and overall search engine visibility. Here are some key web design elements to consider for SEO:

1.Responsive Design

With mobile devices accounting for more than half of all internet traffic, having a responsive website design is essential for SEO. Google also favors responsive designs in its search algorithms, so having a responsive website can help improve your search engine rankings.

2.Site Speed

Site speed is another critical factor in SEO, as Google has stated that it considers page speed in its search algorithms. Slow-loading websites can lead to higher bounce rates and lower user engagement, which can hurt your website's search engine rankings. Optimizing your website's images, reducing the number of HTTP requests, and using a content delivery network (CDN) are all effective ways to improve your website's speed.

3.Navigation

A clear and easy-to-use navigation menu is essential for both user experience and SEO. A well-designed navigation menu should help users find the content they're looking for quickly and easily, while also providing clear and relevant links to your website's pages. Including a sitemap can also help search engines crawl your website more effectively.

4.Content Layout

The way your website's content is laid out can also impact its search engine visibility. A well-organized content layout with clear headings, subheadings, and paragraphs can make it easier for users and search engines to understand your website's content. Including relevant keywords in your headings and subheadings can also help improve your website's relevance to specific search queries.

In conclusion, a well-designed website is essential for SEO success. By focusing on responsive design, site speed, navigation, and content layout, you can improve your website's usability, user experience, and search engine visibility.

Highlights: Rahul Gandhi Returns to Delhi Following Court Conviction

 Live news about Rahul Gandhi: Purnesh Modi, a former Gujarat minister and member of the BJP, brought the lawsuit against Mr. Gandhi after he remarked, "How come all thieves have the same last name Modi?"

In a 2019 criminal defamation lawsuit involving his comments on Prime Minister Narendra Modi's last name, Congress leader Rahul Gandhi was found guilty and given a two-year prison term by a court in Surat, Gujarat. To allow him to appeal the ruling, he was given bail and his sentence was suspended for 30 days.

Purnesh Modi, a former Gujarat minister and member of the BJP, brought the lawsuit against Mr. Gandhi after he remarked, "How come all thieves have the same last name Modi?"

The following are the key points of Rahul Gandhi's conviction:

Tejashwi Yadav on Rahul Gandhi's Conviction: "Time To Fight Not Fright" Tejashwi Yadav, the deputy chief minister of Bihar, stated today that the action against Congressman Rahul Gandhi is a reason to "fight, not fright," and that all parties opposing to the BJP's rule at the Center must unite "without delay." The RJD leader was responding to Gandhi's conviction in a defamation case by a Gujarat court, whose party had supported the Congress for 20 years. He declared, "Yeh darne ka nahin, ladne ka waqt hai (It's time to fight, not be afraid)"

Meeting Called by Congress Chief Regarding Rahul Gandhi's Conviction Mallikarjun Kharge, the president of the Congress, called a meeting of the party's top officials today at his home to discuss the issue resulting from Rahul Gandhi being found guilty and given a two-year sentence in a defamation case by a Surat court. In the evening, senior Congress figures—including party lawmakers—met at Mr. Kharge's house to discuss the political repercussions of Mr. Gandhi's conviction.

Tamil Nadu protests against Congress Rahul Gandhi's Conviction is Opposed While party legislators staged a "black band" protest in front of the State Assembly here today to protest the sentencing of party leader Rahul Gandhi in a defamation case, the Congress organised rail rokos in the Tamil Nadu cities of Kumbakonam and Virudhachalam. M K Stalin, the chief minister of Tamil Nadu, claimed he spoke with "brother" Rahul Gandhi and expressed his support. He charged that the BJP had violated democratic rights.

The government wants Rahul Gandhi expelled from the Lok Sabha. Rahul Gandhi is accused by Congress Chief Congress President Mallikarjun Kharge of trying to disqualify him from the Lok Sabha because he speaks the truth and exposes the BJP-led government. In a defamation lawsuit brought by BJP MLA Purnesh Modi, a court in Surat condemned Gandhi to two years in prison for his alleged comment, "How come all the thieves have Modi as the common surname?"

The reactions of leaders of Congress make it clear that they don't respect the institutions of the country. This is quite evident that they have scant respect for the institutions and they are repeatedly showing it: Parliamentary Affairs Minister Pralhad Joshi on Surat Court's… pic.twitter.com/7ABnbYDvBO

— ANI (@ANI) March 23, 2023

Rahul Gandhi's Conviction: "PM Modi Also Commented On Nehru Surname" by AAP MLA

AAP leader and Delhi minister Saurabh Bhardwaj blasted the government over Rahul Gandhi's conviction in a defamation case, claiming that while the Congressman's remark using the surname "Modi" was incorrect, it was unfair to single him out because Prime Minister Narendra Modi had also made a remark about the Nehru surname. In a criminal defamation case brought against him for his claimed remark using the Modi surname at a campaign event in Karnataka for the 2019 Lok Sabha elections, the Surat district court earlier today sentenced Rahul Gandhi to two years in prison.

Congressmen from Maharashtra demonstrate against Rahul Gandhi's conviction.

Leaders of the Maharashtra Congress protested today in front of the party's office in Mumbai over Rahul Gandhi's conviction in a defamation lawsuit stemming from his remark about the "Modi surname." The protest was organised by former chief ministers Prithviraj Chavan and Ashok Chavan, Maharashtra Congress president Nana Patole, the head of the party's Mumbai chapter, Bhai Jagtap, and other officials and party members.