Google Takes Action Against Death-Risking Product Ads

 Google has tightened its advertising regulations to bar advertisements for goods that pose a serious risk of death or serious physical harm.

A significant announcement on its harmful products and services policy was issued lately by Google.

This revision, which is scheduled to take effect in July 2023, intends to control the promotion of goods that can result in significant harm or fatalities.

Let's examine the contents of this update.

Suspension of Account & Warning System

If advertisers break the revised guideline, Google won't suspend their accounts right away.

Instead, before any action is taken, advertisers will be given a warning for at least seven days.

During the warning time, advertisers can check their ads to make sure they adhere to the rules.

Use this time to review your ads and remove those that are in violation of the policy before July 3, 2023, to avoid penalties.

summary

For responsible advertising and consumer protection, Google's change to its dangerous products and services policy is crucial.

Ads for goods having a history of consumer advisories or product recalls and an immediate danger of death or severe damage are now covered by the policy.

Before July 3, 2023, advertisers must review their ads and remove any that are in violation of the policy to avoid penalties.

"The Google Ads Dangerous Products and Services Policy will be revised in July 2023 to cover ads for products that contain a real, present, and unresolved risk of death or serious injury, have received consumer advisories, or have undergone product recalls. The updated policy will go into effect on July 3rd.