What varieties of SEO optimization are there?

 

Search engine optimization, or SEO, is essentially about increasing the visibility of your website in search engines like Google. If someone is looking for a keyword that is related to a good or service you offer, you want your website to appear prominently in the search results. There are many reasons why it's critical that you attract more targeted traffic to your website, which, if it's done right, will generate more leads, sales, phone calls, and overall income for your company.

SEO Optimization Styles

What are the different categories of SEO optimization? I'd like to start by examining these because they serve as the cornerstones upon which all other types of SEO optimization are based. The majority of the small distinctions and niches that exist today can be traced back to one of these types:

SEO on-page

This would include things like Title tags, Meta descriptions, page content on the page, and keywords that are present or not present on the page essentially anything within that HTML that's being read by browser and by search engine bots making sure e.g.

SEO off-page

Off-Page SEO, as the name implies, focuses on everything that happens outside of the pages on your website. In fact, search engines really pay attention to what happens when people talk about your website on other websites, link to it, or otherwise make reference to it. These actions are all huge signals of trust and relevance. Google will favour a business with a million links to and mentions of their website over a site with perhaps 15 other websites mentioning or discussing it online.

Off-Page SEO Consists of:

This is where we get to call in all of our developer friends and really analyse the sites from a code level, look at the server setup, and consider things like page speed—how quickly does the site load for users?—as well as whether search engines can access it. By doing all of this, we can ensure that the site is indexable and crawlable by search engines. This sounds like fundamental information, but when working on a big site or in the technical ecommerce space, websites become incredibly complex.

The technical side of SEO is where we want to simplify things and make sure that performance is working extremely well across the board. We also want to make sure that everything we do in terms of on-page and off-page SEO can kind of flow into the technical side so that we can communicate and reap the full benefits of everything we do across all SEO elements.

Regional SEO

The first type of SEO that I want to talk about with you is local SEO. Local SEO is crucially important for all of you out there who have one or more physical places to draw customers away from their smartphones, desktop computers, and tablets.

So an important aspect of local SEO is making sure that all of your map listings are optimised on platforms like Google Maps and Apple Maps, making sure that you have accurate and current information, and really one of the key things is just having a wealth of information and making sure everything is filled out completely, providing a lot of small details on there, and making sure your business is accurately described. All of these factors essentially help you become more visible in map listings.

You must also make sure that your website is ranking highly in localised results. For instance, if a person looks for haircuts in Delhi and you are a barber in Delhi, you must make sure that you are showing up highly for all of those very specific local searches. Even though there might not be many of these in any given month, visibility is crucial for neighbourhood brick and mortar companies.

SEO for e-commerce

Ecommerce SEO is one of the simplest methods to boost traffic through sponsored search, even though SEO costs are significantly lower. It helps with developing your e-commerce website so that it ranks higher on search engine results sites.